Some fans don’t just love Nutella—they make it part of their identity, even featuring it in their social media bios. For World Nutella Day, we brought these superfans to the forefront, telling their stories and celebrating their passion for the brand.

Kicking off with an Instagram launch video, the campaign generated 59K+ organic impressions, 2.1K engagements, and 382M+ total impressions through boosted content. As Art Director, I developed the visual identity, led creative execution, and designed social templates, branded merch, and video direction to bring the Nutella fandom to life.