With the LEGO Pinterest account at nearly 300K followers and averaging over 10M+ monthly views, The LEGO Group looked to reach a new adult female audience by showcasing product through aesthetic-driven pins and inspirational guides. The ongoing multi-part shoot series captured cultural moments and trends across the calendar year.

As Art Director, I create and communicate moodboards to client, ideate shots & setups, brief prop stylists & photo teams, compile shot lists, and give on-set direction.