In 2024, The LEGO Group partnered with KultureCity to make all US and Canada stores sensory inclusive. To authentically capture this milestone, we created a heartfelt 3-minute video telling the story of Liam and other real LEGO fans experiencing a sensory-inclusive store for the first time.

From interviewing families to creative directing the shoot and shaping the final edit, I led the creative vision every step of the way. The video launched alongside a global press release and has since amassed over 1 million views on Instagram and 25K+ likes.