In 2022, I helped take Hard Rock global on social, launching the @OfficialHardRock Instagram and TikTok channels with a bang. From crafting masterbrand guidelines and social playbooks to developing video formats and partnership strategies, I helped set the stage for Hard Rock’s biggest moments online.

Since then, the channels have skyrocketed—racking up over 100K PR mentions, 241B PR impressions, and 3M+ total engagements. With major tentpole moments like the MLS partnership with Lionel Messi and F1 race events, Hard Rock’s social is louder than ever.